Over the last decade or so, what started as a single specialist claims recruitment business has grown into three specialised recruitment brands. Not three versions of the same thing wearing different logos, but three genuinely distinct specialisms, each built to go deep in one part of the market rather than spread thin across all of it.
I wanted to take a moment to properly introduce them together, because I think the story of how they fit is more interesting than any one of them on its own.
Where it started
Claims Recruitment Services has always had one job: Claims, and only Claims, across the Lloyd’s and London Market. From entry level right through to Claims leadership, it’s the one thing we do and we’ve never been tempted to dilute it. That focus is still the whole point of CRS today and is led by our Managing Director Jamie Thomson.
Eden James Consulting
Our sister brand Eden James Consulting was set up back in 2015 to focus on Underwriting & Operations recruitment across the London & UK (Re)Insurance market. It’s built on the same foundations as CRS, including our own Eden Ladder™ methodology, but it lives in a different part of the business entirely.
In January 2025 we expanded EJC further with the appointment of James Campbell-Clause as Director, bringing genuine Data, Tech & Cyber capability into the fold. Eleven years in, EJC now specialises across:
- Underwriting
- Delegated Authority & Operations
- Data & Technology
- Cyber
Same DNA as CRS. Different niche entirely.
Introducing Automated Intelligent Recruitment
The newest addition is AIR, Automated Intelligent Recruitment, and it’s a slightly different kind of business again. Rather than being defined by a sector, AIR is defined by a service model: our consultants’ experience combined with an in-house, proprietary automation system, managed end to end by the team rather than left to run on autopilot.
Clients get the same quality of service they’d expect from CRS and EJC, but on a monthly job slot system that lets them hire unlimited talent within a slot and scale slots up or down as demand changes. It’s already working with clients across Insurance, Consulting and the Public Sector, and it’s cutting hiring costs and reducing time to hire without compromising on quality.
What sets AIR apart:
🔍 AI-Powered Candidate Research & Scoring
Targeted searches enriched with real data. Every candidate is scored against clear criteria not instinct.
🎯 Hyper-Personalised Outreach
Video, audio and written messaging tailored to each candidate. Outreach that gets responses, not ignored and never misses any follow ups.
📣 Multi-Channel Campaigns
Automated campaigns across the channels your ideal candidates actually use tracked until a genuine conversation is established.
📅 Automated Interview Booking
Once a candidate is interested scheduling happens instantly. No delays. No back and forth.
📊 Live Reporting & Full Transparency
Complete visibility of your pipeline in real time. No chasing updates. Decisions made faster with confidence.
This isn’t recruitment with a tech layer on top. This is a fundamentally better process built by recruiters who’ve spent years inside their sectors and know exactly what good hiring looks like.
Why keep them separate
It would be easier, on paper, to fold all of this under one banner. We’ve deliberately not done that. CRS, EJC and AIR each serve a specific niche, and each is managed in-house by people who live and breathe that niche day to day. That’s what makes the specialism real rather than just a word on a website.
What ties the three together is everything underneath: the same team, the same standards, and now with the automation capability sitting behind AIR, cutting hiring costs and time to hire without compromise.
Where we go from here
I’m genuinely proud of what these three brands represent together. Claims Recruitment Services remains the market leader for Claims across Lloyd’s and London. Eden James Consulting continues building on eleven years in Underwriting, Operations, Data, Technology and Cyber. And AIR is already proving out a new way to combine our team’s experience with automation for clients who want speed, growth and quality.
Three brands, three specialisms, one team behind all of it. We’re excited to see where each one goes next.
If you’d like to know more about how CRS, Eden James Consulting or AIR could help you, get in touch — we’re always happy to talk through which one fits.